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Kaylee Chirichiello Digital Marketer Melbourne

Heartbreaking life experiences led me to heart-centered digital marketing…

Hey there, I’m Kaylee.

Want to step inside my digital marketing sanctuary, and discover how you can make an even bigger impact?

Book a free connection call

Digital marketing and heart-centered businesses—it might seem like an unlikely match. Hustle meets harmony. Fast-paced strategy meets soulful connection. A digital ad campaign in the middle of a heartfelt mission.

But now, more than ever, heart-centered businesses need digital marketing to thrive in an ever-evolving world.

In a time when people crave authenticity and deeper connections, digital marketing has transformed. It’s no longer about shouting the loudest—it’s about sharing your story, building relationships, and reaching the people who need what you offer.

The world is more digital than ever, and the people you’re here to serve are looking for you online. Pairing heart-centered values with thoughtful, strategic digital marketing ensures your message doesn’t just blend in—it stands out, reaches the right people, and helps you make the difference you’re here to make.

It’s not about changing who you are; it’s about using digital marketing to shine even brighter.

I love the pace and challenge of being a Facebook Ads and SEO consultant

This deeper understanding of purpose is rooted in my personal journey, which has profoundly shaped how I approach life and business.

After losing my beautiful mum to cancer in 2014, I realised just how short life can be. It was only after her passing that I took time to reflect on how stressful her lifestyle was.

I decided to use my grief to upgrade my mindset, beliefs and my world. I wanted to live my best life, be a source of inspiration for my children, and live without regrets.

I made a personal commitment to honour her by taking care of myself and running a business that provides me freedom of choice. I now prioritise health and wellness by making future-focused choices when it comes to taking care of my body, mind and spirit.

Now, as a mum to two beautiful boys, I’m dedicated to a mindful lifestyle, and committed to balancing business and freedom. I slow down for self-care, and make nourishing choices that make my life feel enriched and fulfilled.

Prevention over treatment is my motto!

find out how I can help you

So, how did I land in the digital marketing world?

Since 2015, I’ve learned a lot about digital marketing. I started in Melbourne, working with lawyers to help grow their online presence. But when COVID hit, and the demand for heart centred  services grew, I started to feel an urge to help women in this space.

It wasn’t until the universe delivered the most magical signs that I realised what I was truly meant to be doing. Two chance encounters with heart led businesses who shared their digital marketing frustrations made everything clear for me.

My future was in helping heart centred businesses show up online and thrive.

FUN FACT!


Arcana means secret or mysterious.

And that’s often how people perceive digital marketing.  But it doesn’t need to be, and I’m here to demystify it for you.

It also has another cool meaning. In tarot, it’s the belief that all experiences are meaningful, related and correct.. Kinda like how my future in  digital marketing presented itself!

My team and I are committed to helping you get your online presence right 

When we work together, I’ll help you:

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Find clarity and direction by listening to what really matters to you

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Feel confident and stress-free because you know exactly where your next client is coming from

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Have more time for your family start living the life you imagined when you started your business

Plus, I’m a nurturer and empath by nature. I genuinely care about your results and your growth, and love being your go-to person for bouncing ideas off.

 

Sound like the kind of digital marketing specialist you’d like to partner with? 

Yes please!

Tamara Kerr - Lara Massage

I highly recommend Arcana Digital if you are looking for clarity and direction whether you're just starting out or wanting to revamp your existing business.
   
I felt my business didn't totally or clearly reflect who I really was to my core and I had no idea how to go about changing my business to rectify that. I now have a clear focus on who I am in the market place, what I can offer my clients so I stand out in my uniqueness and how I can be of service and be in alignment with my core values and ethics.
   
I now have a clear process to get me to where I want my business to head in the future and I feel more connected to my business and my understanding of the clients I wish to attract. Thank you Arcana Digital.

Samia - Hair S One

Thank you so much Kaylee for providing a clear marketing strategy for my business that enables me to move forward for growth.
I highly recommend Kaylee she was very efficient and easy to work with.

Elle - Moda Interior Styling

Kaylee was just what I needed for my business- Kaylee was able to put me on the right track to market my business. Not only Kaylee’s small business experience combined with her sales skills & organisation of how a business runs.
  
I would highly recommend Kaylee and I look forward to continuing to work with her during my business journey.